Built the acquisition engine from zero.
$0 → $5M+ ARR
Initial scale
Selected growth work
Growth systems tied to revenue.
Not more dashboards. Not more marketing activity. Acquisition, CRM, lifecycle and AI connected to commercial outcomes.
Connected paid acquisition directly to revenue.
$1.6M+
Attributed digital revenue in six months
Turned fragmented growth work into an AI-enabled operating system.
Weeks → Hours
Key analysis and campaign workflows
I don't build isolated campaigns. I build the system connecting demand, customer data, revenue and decisions.
Planning model
Google Ads revenue opportunity calculator.
Model the economics behind your spend. Move the inputs; see what each assumption does to customers, revenue, and acquisition cost.
$20,000
$150
10%
$15,000
Estimated leads
133
Estimated customers
13.3
Customer acquisition cost
$1,500
Break-even CAC
$15,000
Revenue / ad spend
10.0×
CAC headroom
Profitable
Estimated monthly revenue
$200,000
Planning model only. Actual performance depends on market, sales process, margins, competition, tracking quality, and conversion rates.
Want to know what these economics could look like in your actual account?
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