Joe McKenna
Founder, Macway Media · Executive MBA candidate, UCLA Anderson
Meet Joe
Built by an operator, not an account manager.
I’m Joe McKenna. I’ve spent more than a decade building growth systems across management consulting, global media, and high-growth companies. At Mindshare, OMD, and EY-Parthenon, I learned how to connect marketing decisions to commercial outcomes.
That work has always come back to one question:
What did the investment actually produce?
At Macway Media, I bring that measurement discipline to B2B and high-growth teams looking to turn high-intent demand into a repeatable source of qualified opportunities and revenue. You work directly with me, not a rotating account team.
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That work has always come back to one question: What did the investment actually produce?
At Macway Media, I bring that measurement discipline to B2B and high-growth teams looking to turn high-intent demand into a repeatable source of qualified opportunities and revenue. You work directly with me, not a rotating account team.
For more on Joe’s background and published work, visit joemac.ai .
Revenue before vanity metrics
Optimize for pipeline, customers, and revenue instead of CTR.
Measurement before scale
Fix attribution and conversion definitions before increasing spend.
Founder-led execution
Senior strategy and hands-on work. No junior account-manager layers.
Business economics first
CAC, deal value, lead quality, and margin matter more than CPC.
Stop guessing what your Google Ads are producing.
Get a clear view of where the account is leaking money, where the strongest commercial opportunities exist, and what the next 90 days should look like.