Built the acquisition engine from zero.
$0 → $5M+ ARR
Initial scale
The 90-Day Google Ads Pipeline Engine
Build a $3M qualified pipeline in 90 days with Google Ads.Build the engine for a $3M qualified pipeline in 90 days.
Clicks are easy. Qualified pipeline is the point.
Free pipeline model based on your ICP, ACV, search demand and sales economics.
Illustrative 90-day pipeline model
$150K
90-day ad spend
$3.0M
Qualified pipeline target
20.0x
Pipeline / spend
$50K+
Target ACV
See how the model works +
- Day 30: $50K spend → $600K pipeline target
- Day 60: $100K spend → $1.65M pipeline target
- Day 90: $150K spend → $3.0M pipeline target
- Attribution connects search intent to opportunities and revenue.
Selected operating, growth & advisory experience
Rapid growth support
Get a free rapid pipeline review.
Share a few details and get a practical perspective on your account, funnel and growth economics.
Certified in the platforms we build on
- Google AdsSearch certification
- Google AdsMeasurement certification
- Google AnalyticsCertification
- HubSpotCertification
The real problem
More clicks won't fix what you can't see.
The real problem is what happens after the click. Most accounts can’t answer the questions leadership actually cares about.
Questions leadership actually asks
- ?Which searches create qualified opportunities?
- ?Which campaigns produce customers?
- ?What is the real cost to acquire a customer?
See the other questions +
- Which leads are actually valuable?
- Which markets deserve more budget?
- Which campaigns should be cut?
- What happens between a form submission and revenue?
Marketing reporting should not end at the conversion.
It should follow the dollar all the way to revenue.
Typical PPC reporting
Spend · Clicks · CPC · Conversions
Ends at the form fill.
Commercial intelligence
Search intent · Qualified opportunities · Pipeline · Customers · Revenue
Follows the dollar to the closed deal.
Follow the value, not just the click
01 Spend
Budget invested
02 Search intent
Demand quality
03 Qualified opportunity
Sales-ready leads
04 Pipeline
Opportunity value
05 Customer
Closed deals
06 Revenue
Commercial return
The outcome
From marketing expense to revenue system.
Before
The Monday meeting.
CEO“We spent $40k on Google Ads last month. Did it work?”
Marketing lead“CTR is up 18% and CPC is down!”
CEO“...Cool. Did we make money?”
$AdsClicksLeads???
After: Growth Operating System
Worked example. Tap or hover a stage to see what we track.
High-intent search
$10k spend
Qualified opportunities
40 qualified leads → 12 opportunities
Pipeline
$180k pipeline
Revenue
4 deals closed · $60k gross profit
Reinvestment
Fund the winning searches
Worked example. Example figures, not client results.
The money math
Two numbers decide whether you should spend more.
CAC
$2,500
LTGP
$15,000
LTGP : CAC
6 : 1
Why this matters +
If first-month gross profit covers acquisition cost, growth can help fund itself. These are example figures, not client results.
Try the mini calculator +
Mini calculator
Where should the next dollar go?
Assumes $250 per qualified lead and 30% of leads becoming opportunities.
CAC
$2,525
LTGP : CAC
5.9 : 1
Scale it
Mini calculator
Where should the next dollar go?
Assumes $250 per qualified lead and 30% of leads becoming opportunities.
CAC
$2,525
LTGP : CAC
5.9 : 1
Scale it
Today“We’re spending on Google Ads but we don’t really know what is working.”
In 90 days“We know which searches, campaigns, opportunities, and customers generate revenue, and where the next dollar should go.”
The goal isn’t to make your Google Ads dashboard look better. The goal is to make your growth economics clearer.
What makes Macway different
Most agencies run ads. We connect them to revenue.
See which campaigns create pipeline, not just which ones create clicks.
Google Ads
CRM
Revenue attribution
Commercial intelligence
Free 5-question assessment
Before you give Google more money, run the numbers.
Five questions. About 3 minutes.See how your customer value, media budget, close rate and 90-day pipeline target stack up in about 3 minutes.
Selected growth work
Growth systems tied to revenue.
Not more dashboards. Not more marketing activity. Acquisition, CRM, lifecycle and AI connected to commercial outcomes.
Connected paid acquisition directly to revenue.
$1.6M+
Attributed digital revenue in six months
Turned fragmented growth work into an AI-enabled operating system.
Weeks → Hours
Key analysis and campaign workflows
I don't build isolated campaigns. I build the system connecting demand, customer data, revenue and decisions.
The engagement
The 90-Day Google Ads
Revenue Engine.
Four stages. One outcome: a paid-search system leadership can trust, structured around high-intent demand and tied to commercial results. See selected growth work.
You provide
Access, business economics, sales feedback, CRM information, approvals.
We handle
Analysis, architecture, tracking, optimization, landing-page recommendations, reporting, commercial interpretation.
- Account audit
- Search-intent analysis
- Competitive landscape
- Conversion tracking review
- Landing-page review
- Sales economics
- CAC / CPL / deal value analysis
Clicks are inputs. Revenue is the scoreboard.
Get My Free Audit
Joe McKenna
Founder, Macway Media · Executive MBA candidate, UCLA Anderson
Meet Joe
Built by an operator, not an account manager.
I’m Joe McKenna. I’ve spent more than a decade building growth systems across management consulting, global media, and high-growth companies. At Mindshare, OMD, and EY-Parthenon, I learned how to connect marketing decisions to commercial outcomes.
That work has always come back to one question:
What did the investment actually produce?
At Macway Media, I bring that measurement discipline to B2B and high-growth teams looking to turn high-intent demand into a repeatable source of qualified opportunities and revenue. You work directly with me, not a rotating account team.
Read more +
That work has always come back to one question: What did the investment actually produce?
At Macway Media, I bring that measurement discipline to B2B and high-growth teams looking to turn high-intent demand into a repeatable source of qualified opportunities and revenue. You work directly with me, not a rotating account team.
For more on Joe’s background and published work, visit joemac.ai .
Who this is for
Built for teams that sell on pipeline.
Best fit for
- B2B companies
- High-ticket products or services
- Existing sales capacity
- Meaningful search demand
- Teams serious about measuring pipeline
Not designed for
- Companies seeking cheap lead volume
- Very low-ticket consumer products
- Businesses with no sales follow-up capacity
Get My Free Pipeline Audit
We’ll review your ICP, search demand, current account, funnel economics, attribution gaps and growth opportunities. No generic agency pitch.
Planning model
Google Ads revenue opportunity calculator.
Model the economics behind your spend. Move the inputs; see what each assumption does to customers, revenue, and acquisition cost.
$20,000
$150
10%
$15,000
Estimated leads
133
Estimated customers
13.3
Customer acquisition cost
$1,500
Break-even CAC
$15,000
Revenue / ad spend
10.0×
CAC headroom
Profitable
Estimated monthly revenue
$200,000
Planning model only. Actual performance depends on market, sales process, margins, competition, tracking quality, and conversion rates.
Want to know what these economics could look like in your actual account?
Get My Free AuditFree · The Revenue Leak Audit
Find out where your Google Ads budget is leaking revenue.
Nine areas examined
- Wasted spend
- Search intent
- Conversion tracking
- Offline attribution
- Landing-page friction
- Lead quality
- Campaign segmentation
- Budget allocation
- Revenue measurement
Questions
Straight answers.
The 90-day pipeline model
Think your numbers can support growth? Let's find out.
Run your customer value, acquisition budget, close rate and 90-day target through the Pipeline Model.
Take the 3-minute pipeline assessmentFree · 5 questions · No account access required